Food & Drink you must try in Sardinia

The other day I met a chatty Swedish guy in a pub called Hannes, who told me he was flying to Sardinia for a family holiday and landing in Cagliari. What an odd coincidence! I’m not referring to the fact I met a Swedish guy in Sweden or to the unexpected coincidence that random chat with strangers occured in an alcohol serving premises but to the fact that his family chose to go on one of the few flights a year between Stockholm and Sardinia. As soon as he told me this I got him to give me his email address and promised I would give him a list of things to eat and drink which he must try when on the island.
Aperitivo

Start at the beginning with the ‘Aperitivo culture’ also known as Aperitif. It is comparable to the better known tapas culture in Spain, as it is the principle of going to a Bar/Cafe and having something to drink which is served with many little nibbles. The most popular of all is Aperol Spritz but also Campari Soda, Negroni, Negroni sbagliato, Garibaldi, Americano are all worth a try. Alternatively you can also have straight Prosecco or beer.
Beer

Surprisingly enough Sardinia has many local breweries which have popped up like mushrooms in recent years. I cannot say I’m an expert in handcrafted beers but Barley’s Friska is really good. For more info on the different craft produced beers in Sardinia there is Micro Birrifici – Sardinia which is a good link to check out. There is the most common Sardinian beer produced in the industrial area just outside Cagliari called ‘Ichnusa’. It is readily available all over Italy and in many countries across the world including Germany, UK and Sweden. In the last few months System Bolaget, the only chain of alcohol selling shops in Sweden, started selling it across the country in the ‘new beers’ section.

 

Wine

Red wine all the way, although there are also some really good white wines to try. House wine is cheap but most of the times really good, often better than more expensive bottled wine that can be bought in UK or Sweden. Cannonau is a typical variety of Sardinian red wine which is produced throughout the island and is quite strong in flavour. I’m no wine expert so will not go into further detail, but if you are looking for wine that you can also buy outside of the island the biggest producers are Argiolas (in the south) and Sella e Mosca (near Alghero, in the north).
Bread

Pane Carasau, Guttiau and Pistoccu are three different variaties of hard, crunchy bread one can only find in Sardinia. Similar breads can be found across the world such as Sweden’s rye crispbread ‘Knäckebröd’ but nothing beats Carasau served with local extra virgin olive oil and salt. There are also different varieties of normal bread in Sardinia that are worth looking out for, some of which are made in really artistic shapes and are characterised by a crunchy brown crust and a really soft doughy part.
Extra Virgin Olive Oil:

Plenty of brands, plenty of varieties as Sardinia is abundant with olive trees, some even several hundred years old. ‘Spremitura a freddo’ is the highest quality one can find as they only press the olives without any heat (a freddo) so as not to ruin the flavour and also to preserve the natural qualities and ‘goodness’ of the olives.

Pasta: A variety of sauces
Arselle e Bottarga or Bottariga. Normally long pasta such as linguini or spaghetti are served with clams and ‘Bottarga’ which some call ‘parmesan of the sea’ for the fact it is grated and adds salt and flavour to the pasta. Others call it ‘the caviar of the south’ as it is made by salting and drying fish eggs. Bottarga can also be eaten in slices as an appetizer, served with fennel or artichokes and a drizzle of olive oil .
Carlofortina pasta: from the island of San Pietro (south west of Sardinia) the village of Carloforte is a Genovese colony whose population brought over a series of traditions from their region and above all pesto. So Carlofortina pasta or pizza is made with green pesto, tuna (as they fish high quality tuna off the costs of that island) and fresh tomatoes.
Culurgiones: Sardinian ravioli filled with potatoes and cream cheese. These are served with a freshly-made tomato sauce (not ketchup) and a sprinkle of pecorino or parmesan cheese.
Fregola alla Pescatora: fregola is a typical Sardinian pasta which in many ways recalls couscous. Pescatora is a sauce made with a mixture of seafood and is very flavoursome. Different restaurants make it in different ways, some make it more dense,others a bit runny. Out of the two I personally prefer the dense one but it is a matter of taste.
Al Nero di Seppia: pasta cooked with squid ink. To some people this may look disgusting as you find yourself with a plate of spaghetti covered in a black sauce,but it is the most flavoursome spaghetti you will ever try! Obviously it tastes of fish to a certain extent, so if you hate seafood you might want to avoid this one.
Fish and Meat:
Polpo – octopus. Might sound disgusting but it is really nice, It is normally boiled and served in different ways either ‘alla diavola’ with a spicy tomato sauce or served cold with potatoes and balsamic vinegar as a sort of salad.
Bistecca di Cavallo – horse meat steak: now I can imagine the horrified faces of those who would believe that only barbarians would be cruel enough to eat a poor little horsy, but that is a very hypocritical thing to believe if the person thinking this eats veal or lamb which are the cutest of ‘baby animals’ that have not even had the chance of discovering the joys of life before being slaughtered or those who eat battery farmed chicken; how morally correct is that? Either way it is a very tasty steak which is comparable to beef in many aspects ,but more flavoursome. In some places they make fast food sandwiches for €5 with cavallo e patate (shredded horse meat and potatoes). Normally a classic ‘Fiorentina’ horse steak is served with fresh ruccola and shredded parmesan cheese.
Cheese: lots of cheese production takes place in Sardinia. Many of which are made from goat or sheep milk. Pecorino(sheep cheese) is a classic which you have in all different shapes and sizes, more or less matured, smoked, cream pecorino spread with chilli and so on. There are also other types of cheeses that are really nice made from sheep milk of which my absolute favourite is ‘casaxedu’ (read casascggedu as the x in the Sardinian language is read something like scgg) but it is not readily available in bigger supermarkets, being easier to find in inland villages. Out of the cow milk cheeses ‘Dolce Sardo’ made by Arborea (the Sardinian equivalent to Arla) is really nice as it is of a soft consistency similar to Brie and also quite sweet in flavour.
Dessert

Sebadas is a classic ,but its very filling as it is a deep-fried, sweet, large, ravioli filled with soft cheese, served with honey. If your meal was relatively small have this to fill you up at the end.
Dolcetti Sardi: small typically Sardinian cakes that one would have to accompany a coffee at the end of a meal.
Espresso Coffee

Sardinia has three major coffee brands: La Tazza d’Oro, Karalis (both produced near Cagliari) and Moka Domus (produced in Ogliastra,in the centre of the island). It is just as nice, if not nicer, than the big Italian brands with the added bonus that it’s locally produced.
Digestivi also known as Ammazza Caffe’ (coffee killers) or Amari

These are commonly drunk to finish a meal, after the espresso coffee (that locals have even after dinner) , a strong liquor that will make you tipsy enough to start dancing as one would do at a wedding, first communion or traditional village festivities. Locally produced Limoncello is nice but the must try which is unique to Sardinia is Mirto. This can be bought in bottles but is often home-made and is fairly strong (30 – 40 – 50 per cent), has an intense flavour and dense texture. Some people compare it to Jagermeister ,but I disagree as the taste is quite different. It is made from the myrtle berry that grows wild and abundantly in the countryside all over the island. If you want something really strong Fil’e Ferru might be for you: it is also known as Sardinian aquavit as it is really strong and most of the times homemade. The name translated from Sardinian means metal wire as when it was illegal to produce your own alcohol people in the countryside used to bottle it and bury the bottles in the ground and only a metal wire stuck out to indicate where the drink was hidden.
The good and the bad thing about Sardinian food and drinks is that they are quite unique and hard to find outside of the island. The bad part is you cannot find these products in other countries, the good part is that, like with every drug, you will have to come back to have some more. And as it is a good drug, Sardinian people will be glad to see you back on their island!

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Ghost Villages in Sardinia (2/5): Transport Connections

This part of the series on ideas to counter the increasing ‘Ghost Village’ phenomenon in many rural areas in central Sardinia, is dedicated to transport connections. As you might have figured out from many other posts on this website such as #BusNotturniCagliari campaign, I am a massive believer in public transport. For me this is the most fundamental part in countering this phenomenon and also making the roads safer and less clogged up with traffic and hence this is the longest post in this series. 
When talking about small communities the importance of good transport connections is vital. This can be the ‘make it or break it’ factor when choosing whether to stay or leave the village you grew up in. Whilst in the past the communities rarely needed to move much,now times have changed and so there is the need and wish to be in contact with the rest of the world. 
Whether to go to school, work, see a doctor or to hang out in the cool bar in the neighbouring village, it is important to provide safe roads and reliable, frequent and affordable public transport connections. 
Sardinia has two railway systems: Trenitalia and Ferrovie della Sardegna. Trenitalia is owned by the Italian state whilst Ferrovie della Sardegna is owned by the Sardinian regional authority which also is the owner of ARST, the biggest bus company on the island. The problem is that amongst the many illogical things on the island, there is no cooperation whatsoever between the two transport systems which are still ultimately subsidised by the Sardinian tax payer.
What is my idea?
The network
Well, first of all Trenitalia should run frequent express services between the big cities with very few intermediate stops. Simutaneously there should also be local ‘slow trains’ that run between the two larger stations where the express train stops,connecting those two centres to all the minor communities by stopping at every station.
Ferrovie della Sardegna should also do a similar operation and this must come with a modernisation of its fleet which is still mostly based on the ‘Litorina’ model, originally introduced under Mussolini’s regime with the most recent up-dates in 1970s/80s to most parts of the network. These modern trains with air conditioning, step free access, wifi could also potentially reach higher speeds than the current average of 50 Km/h. Most of these routes are only used in Summer for tourism purposes as the single track route offers beautiful views over the undiscovered inland heart of Sardinia. The modernisation of the fleet would also require a certain amount of maintenance to the tracks and stations adding, for example, information screens with train timetables and ticket machines (possibly available in several languages). Same as Trenitalia, there should be local trains and longer distance ones.
As most of the island ,however,is not connected by the railway network there needs to be a good bus service to integrate with the railway connections ensuring the bus arrives at the station a few minutes before the arrival of the train,and also leaving a few minutes after it departs in order to take the railway passengers onto their final destination with minimal delay. The bus fleet is modern yet really uncomfortable, has no wifi, no card readers to sell tickets onboard and very few cater for handicapped people. As if this wasn’t bad enough the buses are also large which makes it really hard for them to be driven up narrow and winding mountain or coastal roads which characterise more than 80% of the country roads in Sardinia.
To sell the entire fleet and invest in a new one is a must in my view. The waste of public money for these very good looking and modern luxury* buses seen from the outside is sickening (* ‘luxury’ by definition as they all have an espresso machine incorporated on board which has never have been used but is there just to tick the box in order to comply with the definition, this is how low Sardinian politics can get). The new buses beyond being modern (card reader, air conditioning, comfortable seating and Wifi) together with a step free access should be of two types: long and short distance. The long distance ones, which should be used only in areas that are not covered by the railway network, should have a greater capacity maybe even double deckers to maximise the number of people that can be transported by one driver, hence controlling the price of the individual ticket. These buses should run an express service, similar to the one previously mentioned for trains. The local buses should be smaller or even perhaps mini-vans which can move with fewer difficulties, more engine power and faster along the winding roads compared to the current large buses (which in most cases travel half empty). These buses would pick up passengers even from non designated bus stops like a sort of taxi service along the route and do the same for dropping people off. The local drivers, with good road knowledge of the area covered, could even offer to make small detours to accompany people to their door which could be really good for people with reduced mobility and the elderly. This sort of bus system is very popular in Eastern Europe. 
Finally it is important that the bus system must be perfectly integrated with both railway systems. This means an efficient website in several languages where tickets can be purchased online from A to B which would include local buses, trains, coaches and if necessary ferries to the smaller islands. These combined tickets should also be available for purchase via an App and in newsagents, tobacconists and supermarkets across the island. The option to buy tickets on board with a surcharge should also always be guaranteed. 
Offering free travel to all the residents of these communities over the age of 65, handicapped people, children under 16 and reduced fares for students would encourage a more proficient use of these transport networks. 
Throughout this post I have stressed the availability of free wifi but offering this service (when technically possible) would allow businessmen and students to work whilst commuting and other passengers to enjoy entertainment whilst being driven from their rural community to the bigger centres.
This may be a utopian dream but as Walt Disney said ‘all of our dreams can come true – if you have the courage to pursue them’.

Ghost Villages in Sardinia (1/5): Education

As a guy from the village of Ales, in central Sardinia, once said: ‘Studiate, perché avremo bisogno di tutta la vostra intelligenza’ / ‘Everyone should study, as we will soon be in need of all of your intelligence’ (Antonio Gramsci). Learning English properly is the key, not only in order to offer good tourist services, but also for personal enrichment to be able to make the most of opportunities that extend beyond the village and can reach the far corners of the world.

Starting from nursery schools, the English language must, in my view, be taught at all levels of schooling, ideally reaching a good enough level in high school to be able to study all` sciences 100% in English as opposed to Italian. This may seem to some as extreme globalisation, but on the contrary, having a solid basis in English would allow future university students to be able to choose to study in whichever university worldwide and also enable them to take part in global debates from their laptops and smartphones thanks to blogs, forums and social media platforms. Also, from a ‘Sardinian identity’ prospective, if English is the language spoken at school, the family could speak Sardinian at home without running the risk that their children would mix Sardinian and Italian which can be quite similar and which leads Sardinian pupils to make many grammar mistakes when writing in Italian.

If many more Sardinian youngsters were fluent in English, even university courses organised by the University of Cagliari or Sassari, the two universitie on the island, could be held in English, potentially by professors from other countries, thereby making the educational offer more interesting. Also, having courses taught in English would enable non-Italian speakers to be able to study in Sardinia, both as part of exchange programmes, but also for entire degree courses which in turn would be a great source of income for the universities and the entire island economy. Imagine if there were good courses in architecture taught in English, an English or American student who is used to paying over €10.000 / €20.000 for one year of tuition fees would pay a maximum of €3000 and would also have cheaper living costs. Not to mention the fact that the foreign students would love to have the chance of going to the beach when not in lectures and eating authentic pizzas and drinking Italian wine yet at the same time they would share with the locals part of their own traditions and culture which would benefit the island.

Distance learning courses could also be offered by the universities in Sardinia so that young people in the villages would not have to make a choice as to whether to study or continue their family business; they could do both. The knowledge given them through studying at university would empower them to improve and modernise their business in order for it ,not only to survive,but flourish in the modern world. This should not be too difficult to implement nowadays, as most articles and literature are available in PDF; the lectures could be streamed via video link and assignments uploaded to a student portal. The student would only need to go to the university to take exams and for certain seminars or events, but could still live and work in the inland village.

 

The Problem of the ‘Ghost Villages’ in Sardinia

In September there will be a one week course held in a rural community in the centre of Sardinia in which there will be lectures and discussions on the ever increasing problematic of ‘desertification’ of inland remote villages. As part of the application process the organisers asked me to write about what pushed me to sign up for the course and my answer was: will to learn and contribute to the discussion to find good ideas which could be, one day, put into practice.

The problem lies in the fact that communities are getting torn apart from the high levels of unemployment, lack of opportunities and future for the fact that many young people are leaving the villages to move to bigger cities in the island or go to the mainland or in other parts of Europe or the world. If one looks at the number of people who identify themselves as Sardinian I would guess almost half of them are not living in Sardinia. There has been a massive diaspora not due to war or persecution but due to another deadly factor: hunger. This does not merely mean hunger as in food deprivation as our land is fertile and we can be self-sufficient in terms of food production it is mainly hunger for opportunities, not living on the bread line and also getting in contact with the world which is portrayed via the internet and television. This phenomena is not necessarily a bad thing but there is the need, for the sake of preserving part of our identity, to strengthen these rural communities. Question is, how?

I think what is needed is a 5 step plan:

  1. Education
  2. Transport network improvements
  3. Technological improvements
  4. Incentives for start ups and businesses to open or relocate to one of the communities
  5. Better localised social and medical services for the population, especially the elderly.

Details of this plan will be further explained in the linked numbers or articles. Click on one of the five titles to read more about the specific idea to fight desertification of rural communities. If you like share the idea or drop a comment, having a debate and exchanging ideas in the hope that some concrete action takes place in order to reduce or maybe even reverse this phenomena.

Alitalia, 70 Anni di Storia tutta Italiana

 

Proprio come l’Italia, la Compagnia Aerea Italiana (Alitalia) tende ad avere un ricordo romantizzato del passato come i poeti neoclassicisti del 1800 o gli scellerati che acclamano che si stava bene in Italia nel periodo del fascio perché “quando c’era lui i treni passavano in orario”.

Bello vedere il cambio di divise degli assistenti di volo negli anni ma il regista si è dimenticato di citare qualche importante avvenimento nel corso della storia della ex compagnia di bandiera. Cerco di porre rimedio:

  • 1996 Prodi cede parte delle quote pubbliche alla borsa
  • 2006 Prodi tenta di privatizzare il resto della compagnia, buone trattative in corso col gruppo Air France – KLM
  • 2008 Air France – KLM si ritirano dalle trattative per via della quasi certa vittoria di Berlusconi alle elezioni che voleva ‘mantenere Italiana la ex compagnia di bandiera’.
  • 2008 Alitalia fallisce, il governo divide l’azienda in ‘good’ e ‘bad’ company. La ‘bad company’ se la tiene lo Stato (debituccio per lo Stato Italiano di 2 miliardi di euro). La ‘good company’ viene venduta a degli investitori Italiani che comprano un’azienda con ottimo personale, una nuova flotta e un marchio con reputazione internazionale non indifferente. – 8000 dipendenti Alitalia in meno, cassa integrazione pagata dallo Stato Italiano.
  • 2009 altri 2400 esuberi e tagli di stipendio del 20%. Mi meraviglia il fatto che una cordata di imprenditori Italiani di successo non riescano a far andare avanti una grande azienda essenziale per collegare un Paese abbastanza esteso geograficamente con una popolazione di 60 milioni abitanti con legami internazionali e intercontinentali non indifferenti (dovuti a generazioni di emigrazione nota come la ‘diaspora Italiana’ che tuttora continua).
  • 2014 Nuovamente lo Stato Italiano interviene per salvare l’azienda con l’acquisto di azioni Alitalia da parte di Poste Italiane (spa a capitale pubblico). Questo permette le condizioni necessarie per concludere la vendita di 49% delle azioni al gruppo Ethiad (nel 2008 molti sostenevano Berlusconi che non voleva un favorevole affare con Francesi e ora firmano un accordo con Emiri). Ulteriori tagli al personale.
  • 2017 Alitalia festeggia 70 anni di attività commerciale con un’ottima campagna marketing ed uno sconto del 25% per tutti i voli prenotati in questo periodo per volare su tratte in Italia entro Giugno. I vertici Alitalia sicuramente sono fortemente influenzati dal movimento indipendentista Sardo quindi questo sconto non viene applicato sui voli ‘nazionali’ da e per la Sardegna.

 

Tutta questa pagliacciata marketing per cercare di velare le grosse difficoltà finanziarie dell’azienda che, secondo una stima Reuters, sta perdendo mezzo milione di Euro al giorno. Nonostante 70 anni di aiuti dato dallo Stato Italiano continuano a non riuscire a decollare.

A questo punto qualcuno si potrebbe chiedere come tutto questo sia possibile, anche io me lo chiedo ma risposte non ne ho. Non voglio fare il ‘Capitan Ovvio’ della situazione ma sicuramente sono state fatte una serie di scelte scellerate nel corso degli anni da diverse persone dell’élite politica politica e del mondo finanziario. Il tutto sembra quasi indicare un intento volere a far fallire questa azienda. Io non voglio credere a queste teorie complottistiche ma ugualmente non mi sento in posizione di dare dell’incapace a onorevoli membri della politica Italiana e imprenditori di successo che hanno fatto carriera meravigliosa grazie al loro ingegno e alle loro capacità gestionali.

 

 

Massimo rispetto e solidarietà per il personale Alitalia, vittime di incertezze continue sul loro futuro lavorativo per via del crudele volere degli dei, che indubbiamente sono i soli responsabili della situazione attuale. Un’azienda Italiana con ottime potenzialità globali punita da anni dal volere degli dei.

 

Fonti date e dati  > Ansa: http://www.ansa.it/sito/notizie/economia/2017/04/24/dalle-privatizzazioni-a-ethiad-leterna-crisi-alitalia_0a7493d5-f81e-4244-9498-657f36a66a23.html

Reuters (video – English): https://www.youtube.com/watch?v=fmxJVRhKO8I

The Sardinian Diaspora

Sardinia has a total population of around 1.6 million inhabitants (roughly the same amount of people that Sicily has in the county of Palermo alone) and the majority of its inhabitants are concentrated around the main city Cagliari (approximately 300.000).
For a series of historical, social and financial reasons many left the island to find fortune on the Italian mainland or further afield.
My family is a perfect example of this. My father moved to London aged 19, my great uncle moved to Rome with his family in the 60s and lived there until he died, my grandfather and his brothers all studied in mainland Italy and a generation before them my great grandfather went to work in mines in Belgium and after that moved to mainland Italy, my other great grandfather instead worked in Argentina for a few years  and then they both returned to Sardinia.
There have been different waves of migration but some things have not changed through time such as the strong sense of belonging the islanders feel towards their homeland.
Even moving to Rome or the north of Italy is a big deal as ‘continente’ (= the continent, name given to mainland Italy by Sardinians) is not Sardinia. The reasons are many; partly geographical due to differences in scenery mainly the lack of stunning beaches and big green areas but also climatically as the 300+ days of sun per year, hot summers and mild winters are hard to live without once you have been used to them all your life. Lack of sun can deeply impact ones mood. The main differences however are cultural and linguistic as Sardinia has its own language which is quite different from Italian and the colourful expressions and unique words that characterise it cannot really be translated into any other language.
Today, many of my friends have left Sardinia either to continue their studies at a postgraduate level or to find work. The vast majority of them lives in Milan, followed by London, Bologna (the biggest university city in Italy), some in Rome and others abroad (many of whom live in Germany which historically has always had a strong Sardinian community).
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Cagliari-Elmas Airport, departure point for many who live outside of Sardinia.

Before leaving there are a series of rituals most Sardinian youths will observe. First of all, you must drop by to say goodbye to Nonna. After that, in the evening, you say goodbye to your close friends who live on the island, one more aperitif or espresso coffee and you don’t leave before they reassure you that they will come and visit you at some point.
You get back home, pack the last things including the all important Sardinian food which has been kept in the fridge until the last minute including Bottarga (dried fish roe, typically Sardinian), pecorino cheese, cured ham or sausages that all get added to the previously packed Mirto and Limoncello.
A few hours later you are at the airport checking-in your suitcase and praying that all the heavenly goods packed do not surpass the baggage weight allowance.
Time for goodbyes: one last hug to mamma and babbo who usually tell you to look after yourself and keep in touch.
You go through security checks and look around, many others are in your same position with heavy bags and heavy hearts preparing to leave the island. Job opportunities in Sardinia are scarce, the local universities are very limited in what they offer and the ‘Sardinian mentality’ tends to drag you down making it very hard for an ambitious, international-minded youth to stay in his or her homeland.
After all Life is Calling, no time to linger or feel nostalgic, one must take to the skies in order to fulfil ones aspirations and potentials leaving Sardinia to spread across Europe and beyond.
The dream however remains to one day maybe return for good to Sardinia perhaps to start a family, set up a business to benefit the local economy or retire in the sunny slow-paced corner of paradise in your golden days.
The hope is that maybe, at that point, things will have changed for the better: the local political elite will have more sense and be in touch with the reality that surrounds them and actually care about the people they supposedly serve. Maybe the Sardinians will have lost their ‘characteristic mentality’ that tends to prevent anyone from being successful by filling anyone who dares to try something new with envy and pessimistic vibes as fear of change rules their provincial way of thinking.
That said, looking back at my family, after nearly 10 years in London my father managed to return to Sardinia and his grandfather before him after years in Argentina so there is still hope.
As long as there is hope and the will to return and change things there will be the possibility that the Sardinian diaspora may reverse its course and that many of the talented people who fled the island may return to change it for the better. Perhaps when this will happen, Sardinia will truly reach its full potential which for now is a goal which seems light years away.

La Continuità Territoriale e l’isolamento della Sardegna

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La Sardegna é un’isola e per via dei scarsi collegamenti aerei si sente ancora più isolata nonostante la sua posizione strategica al centro del mediterraneo.

Prima pensavo che la continuità territoriale non servisse ma ora ne capisco i vantaggi che sono diversi:
-numero di voli garantiti, tutto l’anno
-tariffa a prezzo bloccato per i residenti
-flessibilità nel cambiare biglietto o cancellarlo anche all’ultimo
-23kg di bagaglio incluso nella tariffa

Ora l’attuale giunta regionale ha ridotto la continuità solo a Roma Fiumicino e Milano Linate. Molti si stanno lamentando ma a parer mio è stata fatta una cosa giusta. Le altre città possono essere raggiunte in treno o in corriera da Roma o Milano o alternativamente ci sono le compagnie in libero mercato che si fanno concorrenza.

Di recente i giornali hanno registrato la drastica riduzione del numero di voli Ryanair da e per l’isola. La notizia é molto grave ma pagare la compagnia per promuovere certe rotte come in continuità territoriale sarebbe, a parer mio, una spesa inutile.

Quel che servirebbe sarebbe un incentivo ad aumentare il numero di passeggeri in arrivo a gli aeroporti Sardi. Questo lo si potrebbe fare mettendo un target che tutte le compagnie possono aspirare a raggiungere in cui si incoraggiano le stesse a pubblicizzare i voli per la Sardegna e cercare di vendere più biglietti possibili per raggiungere il target annuale. Una volta raggiunto il target la regione potrebbe dare un contributo finanziario alla compagnia aerea sotto forma di rimborso spese per l’impegno della compagnia nel promuovere l’immagine della Sardegna.

Questa sarebbe una mossa che incentiva il libero mercato e anziché favorire una compagnia piuttosto che un’altra le mette tutte sullo stesso piano e le stimola a promuovere il turismo in Sardegna magari con l’utilizzo di campagne promozionali già studiate da Sardegna Turismo.

Autumn in Sardinia

Autumn is in full swing and even on the island you can tell that the seasons are changing. Beyond the fact that some people here tend to wear their winter attire from the beginning of September even if the thermometer shows 30C, there are some characteristics that make this season special.

The touristy season slowly dies away as the number of flights from the airports decrease, the hotels and beaches get less and less crowded except for the few adventurous that keep on going (many of whom tend to be German or Scandinavian).

Above all I guess the most important aspect of Autumn on the island is the many festivals organised in the inland villages that host thousands of guests from all over the island. They are typically organised in accordance to a religious occasion such as a patron saint or catholic festivities such as the day of the dead (called in Sardinian ‘Su Prugadoriu’ translated literally the purgatory) or some in honour of the local produce of the season such as the chestnut festival (in Aritzo).
The second aspect which is characteristic is mushrooms. In the woods all over the island mushrooms grow wildly and they are fairly easy to find even just a 20min drive away from the city centre. Many people sell them on the street and even restaurants feature them as seasonal specials in their menus. Of course if one goes mushroom picking, an obligatory step is to post pictures of the day’s catch on Facebook together with at least 20 hashtags.
The other great thing about autumn on the island are chestnuts that are readily available roasted to perfection sold on the the streets where people pass every evening.Locals  start selling them from September all the way to December.
For more information on the festivals search for ‘Autunno in Barbagia‘ if you are confined to travelling by public transport there are also express coaches chartered especially to go from Cagliari to the different villages following the festivals.